Sleep & Meditation app
An award-winning app designed to help parents improve their children's sleep, manage anxiety, and boost self-esteem through guided relaxation techniques, narrated bedtime stories, affirmations, and soothing music.
United States 🇺🇸
Highlights
💰
$45,000
MRR
⭐
4.7
iOS App Rating
📱
iOS + Android
OS
KPI Cards
Monthly Recurring Revenue
$70K
22% YoY
$840K ARR
iOS App Rating
4.7
Top 5% category
1,249 ranked keywords
Financial Snapshot
MRR
$45,000
ARR
$520,000
LTV : CAC
4.2x
Net Margin
~43%
YoY Growth
22%
Asking Multiple
3.5x ARR
Metrics
Gross Revenue
Amount
$756,000
Trend
↑ 22%
Notes
App Store + Play Store gross
Store Fees (30%)
Amount
-$226,800
Trend
—
Notes
Apple + Google platform fees
Paid UA Spend
Amount
-$168,000
Trend
—
Notes
Meta ads (profitable)
Infrastructure & Tools
Amount
-$36,000
Trend
—
Notes
OpenAI API, Firebase, hosting
Net Revenue / Profit
Amount
$325,200
Trend
↑ 18%
Notes
+43% net margin
MetricAmountTrendNotes
Gross Revenue
$756,000↑ 22%App Store + Play Store gross
Store Fees (30%)
-$226,800—Apple + Google platform fees
Paid UA Spend
-$168,000—Meta ads (profitable)
Infrastructure & Tools
-$36,000—OpenAI API, Firebase, hosting
Net Revenue / Profit
$325,200↑ 18%+43% net marginBusiness Charts
Followers
Total Ratings
Cumulative store ratings, last 30 days
New Ratings
New ratings per day, last 30 days
Chart 4
Product Roadmap
Coachify is building the AI personal trainer for the 80% of gym-goers who train without a coach — delivering professional-grade programming, nutrition guidance, and real-time feedback at a fraction of the cost of a human trainer.
Shipped
AI Personalized Workout Plans
Dynamic plan generator based on goals, experience, and available equipment.
Calorie & Macro Tracking
Integrated diet monitoring with food database and AI-generated meal suggestions.
In Progress
Paywall A/B Testing Framework
Systematic testing of pricing, trial lengths, and offer structures.
Planned
Apple Watch & Wearables Integration
Real-time heart rate, HRV, and recovery data feeding into adaptive programming engine.
Competitive Landscape
🟣
Coachify
AI-powered workouts + nutrition
$70K
Monthly Recurring Revenue
🟣
Fitbod
Adaptive strength training
$30M+
Monthly Recurring Revenue
🟣
MyFitnessPal
Nutrition tracking
200M+
Monthly Recurring Revenue
Acquisition Process
1
↓
Sign Mutual NDA
~30 minsGrants both parties unfettered access to advertising metrics, unit economics, tech stack, financials, and detailed forecasts.
2
↓
Data Room Access & Discovery
~30 daysIncludes Meta Ads Manager screenshots, RevenueCat dashboards, impact reports, P&L, cash stack, and wider QSAs.
3
↓
Submit Offer
Rolling basisBest and final offers accepted on a rolling basis. We recommend acting within 14 days — active buyer interest is high.
4
Negotiation & Closing
30-90 daysIncludes due diligence (financials/code), App Store transfers, 30-90 day seller support, brand assets, and 90-day seller support.
Opportunities
💳
Paywall A/B Testing
Test variations of pricing tiers, trial lengths, and offer structures. Estimated 30-60% improvement in early-signal conversion. 1-2 developer weeks for MVP.
Impact
15-20%
conversion uplift
🔥
TikTok Organic + Paid UA
Short-form transformation content and paid ads on the platform. Creator-led UGC demos net 200K+ views per post. Targeting 18-34, US English, gym and nutrition interests.
Impact
High
~10K installs/month at $1.50 CPI
🍎
Apple Search Ads
The app ranks for 1,249 keywords but runs zero paid Apple Search Ads. Conservatively, allocating 5-10K/month to the lowest CAC installs. Discovery campaigns recommended.
Opportunity
Lowest CAC
channel in App Store
🌍
International Expansion
App is predominantly English-language. Localization into Spanish, Portuguese, French, German. Targeting LATAM and Europe. Translations + locale-aware CTAs. Expect new revenue CAC to mirror US performance.
Growth Stat
Near-zero COGS
due to pure digital delivery
Interested?
If you have more questions, reach out or book a call with your POC